http://technorati.com/tag/buzz+marketing Posts tagged with "buzz marketing" on Technorati Thu, 15 May 2008 11:13:41 -0700 Technorati v1.0 http://static.technorati.com/pix/logos/logo_sm.gif http://technorati.com/tag/buzz+marketing support@technorati.com (Technorati Support) http://blogs.law.harvard.edu/tech/rss 60 buzz marketing http://fastfood.freedomblogging.com/2008/05/15/taco-bell-video-scrounge-for-coins-get-a-great-meal-view-new-ads/ http://fastfood.freedomblogging.com/2008/05/15/taco-bell-video-scrounge-for-coins-get-a-great-meal-view-new-ads/ Thu, 15 May 2008 09:38:37 -0700 Taco Bell debuts a revamped value menu today. Click here to read previous stories on this. The Irvine-based Mexican fast-food chain will kick off its value menu campaign Sunday with these two spots: #1: Shows people scrounging for coins in couches, coffee tables and cars to eat at Taco Bell. The chain’s new value menu price points: 79, 89, 99 cents. The message: it’s cheap to eat at Taco Bell. #2 The Cheesy Double Beef Burrito was created by Taco Bell to compete against $1 cheeseburgers at 2008-05-15 09:38:37 PDT http://technorati.com/search/fastfood.freedomblogging.com/2008/05/15/taco-bell-video-scrounge-for-coins-get-a-great-meal-view-new-ads/ 88 256 Fast Food Maven - OCRegister.com http://www.promodigital.it/blog/2008/05/15/tre-buoni-motivi-per-fare-buzz.html http://www.promodigital.it/blog/2008/05/15/tre-buoni-motivi-per-fare-buzz.html Thu, 15 May 2008 08:48:42 -0700 The 3 Philosophies of Word of Mouth Marketing è il titolo di un semplice quanto interessante post dell’Influential Marketing Blog che analizza l’efficacia e l’importanza del buzz marketing nelle strategie comunicative legate a un brand. Il tre punti riassuntivi sono assolutamente degni di nota: 1. Il buzz deve essere considerato come un canale, si può cioè vendere e pianificare proprio come una classica campagna radio o tv. 2. Il buzz permette di ottenere risultati concreti e sta alla base di 2008-05-15 08:48:42 PDT http://technorati.com/search/www.promodigital.it/blog/2008/05/15/tre-buoni-motivi-per-fare-buzz.html 6 6 CEO Blog - Il diario digitale firmato PromoDigital http://www.mylittlebuzz.com/?post/Jai-teste-le-1er-produit-solaire-stick-large-special-corps-827 http://www.mylittlebuzz.com/?post/Jai-teste-le-1er-produit-solaire-stick-large-special-corps-827 Thu, 15 May 2008 07:58:00 -0700 J'ai testé le 1er produit solaire stick large spécial corps ! Par Buzzy le jeudi 15 mai 2008, 16:58 - Insolite buzz marketing test produit En lisant que Kaloo Solaires innovait en sortant le 1er Stick Large spécial corps pour enfant, j'étais un peu dubitative... Mais en recevant le produit, je dois avouer qu'il m'a plutôt séduite : avec un indice de protection 30, le Stick apparait très pratique et facile d'utilisation, évitant de s'en mettre plein les mains... Ce dernier détail n'étant pas 2008-05-15 07:58:00 PDT http://technorati.com/search/www.mylittlebuzz.com/?post/Jai-teste-le-1er-produit-solaire-stick-large-special-corps-827 53 194 My Little Buzz http://www.kawakumi.com/2008/05/15/marketing-non-convenzionale-il-kawapensiero/ http://www.kawakumi.com/2008/05/15/marketing-non-convenzionale-il-kawapensiero/ Thu, 15 May 2008 07:34:03 -0700 Mi scrive AC, tesista palermitano, e mi sottopone un’intervista sul marketing non convenzionale. Dice di considerarmi un esperto e lo ringrazio per questo, ma io, come c’è scritto nel sottotitolo del blog, mi considero semplicemente un appassionato curioso e di esperienza ne ho ancora tanta da fare. Fatta questa importante premessa, ho deciso di rispondere ad AC e anche di pubblicare l’intervista sul blog per esporre il KawaPensiero in materia di marketing non convenzionale. Perdonate le bag 2008-05-15 07:34:03 PDT http://technorati.com/search/www.kawakumi.com/2008/05/15/marketing-non-convenzionale-il-kawapensiero/ 62 91 kawakumi.com http://www.darrenmonroe.com/wordpress/?p=48 http://www.darrenmonroe.com/wordpress/?p=48 Thu, 15 May 2008 06:30:05 -0700 I have a rule. Marketing and music business people you need to read this post VERY carefully! I have whats called the 10%/30%/60% Rule of Marketing or 10, 30, 60 Marketing rule. Each number consist of a grouping of people that will help your efforts no matter what your doing. The given in these numbers is that there are actually taking some sort of action. If they are doing absolutely nothing then they fall into the “no help” group. But you must be very careful. Many people place the 30% peopl 2008-05-15 06:30:05 PDT http://technorati.com/search/www.darrenmonroe.com/wordpress/?p=48 0 0 Darren Monroe's Blog Web Marketing, Music Business 2.0 and More! http://bookmarketingbuzz.wordpress.com/2008/05/15/book-marketing-buzz-book-promotion-publicity-tips-how-to-promote-your-books-with-fiction-author-michaela-riley/ http://bookmarketingbuzz.wordpress.com/2008/05/15/book-marketing-buzz-book-promotion-publicity-tips-how-to-promote-your-books-with-fiction-author-michaela-riley/ Thu, 15 May 2008 05:54:27 -0700 Book Marketing Buzz: Book Promotion & Publicity Tips: How to Promote Your Books is a continuing series to help authors learn how to promote their books. If you would like to be a guest blogger for our book promotion and publicity series, click here. Our guest blogger for today is Michaela Riley, author of Embittered Justice. Book Marketing for Embittered Justice has consisted of a daily search on the internet for new and innovative ideas on a budget.  The first step after Publishing was 2008-05-15 05:54:27 PDT http://technorati.com/search/bookmarketingbuzz.wordpress.com/2008/05/15/book-marketing-buzz-book-promotion-publicity-tips-how-to-promote-your-books-with-fiction-author-michaela-riley/ 44 113 http://www.jetwhine.com/2008/05/general-aviation-wont-find-future-pilots-in-rear-view-mirror/ http://www.jetwhine.com/2008/05/general-aviation-wont-find-future-pilots-in-rear-view-mirror/ Thu, 15 May 2008 05:36:29 -0700 Pilots are a population in decline. We are getting old and resting our wings, and it saddens me no end to watch the industry trawl yesterday’s fishing grounds for tomorrow’s pilots, most of whom have moved on to places unknown. It’s almost as though general aviation is motoring toward the future with its eyes firmly focused on the rear view mirror. As good as it was, the 20th century is over, and it’s never coming back. Information rules in the 21st century, and what the GA does not know abou 2008-05-15 05:36:29 PDT http://technorati.com/search/www.jetwhine.com/2008/05/general-aviation-wont-find-future-pilots-in-rear-view-mirror/ 31 77 http://fastfood.freedomblogging.com/2008/05/15/testing-taco-bells-79-89-99-cent-value-menu/ http://fastfood.freedomblogging.com/2008/05/15/testing-taco-bells-79-89-99-cent-value-menu/ Thu, 15 May 2008 03:15:07 -0700 On Wednesday, I entered Taco Bell’s test kitchen in Irvine on an empty stomach. I crossed my fingers, praying that I could taste the chain’s new value menu foods with a polite smile on my face. You see. I have a secret: I don’t like Taco Bell food. When it comes to cheap, fast Mexican food, I prefer Del Taco for my bean burritos and soft tacos. After all, Del Taco cooks every item to order. But my Taco Bell hosts gave me this shocking news: The nation’s largest Mexican fast-food chain actuall 2008-05-15 03:15:07 PDT http://technorati.com/search/fastfood.freedomblogging.com/2008/05/15/testing-taco-bells-79-89-99-cent-value-menu/ 88 256 Fast Food Maven - OCRegister.com http://www.reallypractical.com/2008/05/15/thunderbird-on-drugs-shocker/ http://www.reallypractical.com/2008/05/15/thunderbird-on-drugs-shocker/ Thu, 15 May 2008 03:10:47 -0700 Thunderbird on drugs shocker! Advertising, Word-of-mouth / Buzz by Mark Nagurski   I saw this ad, featuring Brains from the Thunderbirds on TV last night and thought it was worth a share. The ad, for Britvic water brand Drench, features the iconic character dancing to the 90’s ‘classic’ Rhythm is a Dancer - and looking like there was more than water in that plastic bottle.     I suppose I could talk about it being a good example of a viral ad (100k+ views on YouTube in various spots, blo 2008-05-15 03:10:47 PDT http://technorati.com/search/www.reallypractical.com/2008/05/15/thunderbird-on-drugs-shocker/ 3 4 http://www.marketing20.fr/non-classe/le-bonheur-est-dans-le-vrai/ http://www.marketing20.fr/non-classe/le-bonheur-est-dans-le-vrai/ Thu, 15 May 2008 01:56:49 -0700 Pour sa première campagne TV, Vrai, la marque de produits 100% bio lance une campagne avec des films tout à fait originaux. L’idée : pour promouvoir des produits 100% naturels et authentiques, il faut une agence 100% authentique. Ainsi est née Michèle&Cie, cette agence rurale qui va se charger de la promotion des produits Vrai. On assiste alors au brief, à la prise de vue, à l’élaboration du slogan ou encore au buzz (cette dernière étant une exclu web) de cette petite agence au coeur de l 2008-05-15 01:56:49 PDT http://technorati.com/search/www.marketing20.fr/non-classe/le-bonheur-est-dans-le-vrai/ 69 177 Le Blog du Marketing 2.0 http://ideasmarkit.blogspot.com/2008/05/buzz-targeting-ads-for-viral-videos.html http://ideasmarkit.blogspot.com/2008/05/buzz-targeting-ads-for-viral-videos.html Wed, 14 May 2008 23:54:00 -0700 Google has been trying out various ways to increase revenues of Youtube and during a television interview last week, Google CEO Eric Schmidt revealed that Google will soon be launching a series of new products for YouTube, in an effort to make its video-sharing service profitable. Up until now, Google hasn’t been successful in generating income from the site, and getting the site to make money is the company’s top priority this year, the first effort in this direction is called Buzz targeting. Y 2008-05-14 23:54:00 PDT http://technorati.com/search/ideasmarkit.blogspot.com/2008/05/buzz-targeting-ads-for-viral-videos.html 20 22 http://www.freakmarketer.com/archives/2008/05/15/todos-somos-chikilicuatre/ http://www.freakmarketer.com/archives/2008/05/15/todos-somos-chikilicuatre/ Wed, 14 May 2008 23:00:40 -0700 Alex de Buzzeando me envía esta acción realizada por TBWA para promocionar a nuestro más que famoso candidato para ganar Eurovisión el próximo 24 de Mayo: Rodolfo Chikilicuatre. Se trata de una pequeña pieza viral para que todos podamos ser Chikilicuatre a través de actualizar la imagen de Chikilicuatre con nuestra fotografía. Una divertida manera de seguir con el “boom” de Chikilicuatradas que hay por internet (Todavía ganaremos Eurovisión, y entonces… tendremos Chikilicuatre para la etern 2008-05-14 23:00:40 PDT http://technorati.com/search/www.freakmarketer.com/archives/2008/05/15/todos-somos-chikilicuatre/ 9 12 http://www.mobgizmo.com/2008/05/15/the-future-of-mobile-content/ http://www.mobgizmo.com/2008/05/15/the-future-of-mobile-content/ Wed, 14 May 2008 21:09:54 -0700 To find out more about the future of mobile content Mobgizmo recently went out and interviewed Paul Thompson, New Horizons Manager, from MobileActive. Paul was nice enough to answer 10 questions. Read the interview below: The Future of Mobile Content Mobgizmo: Hi Paul, thanks so much for taking the time out to speak with us today, it’s really appreciated! We are eager to hear your thoughts about the future of mobile content. I have to get the obvious question out of the way. When the Apple 2008-05-14 21:09:54 PDT http://technorati.com/search/www.mobgizmo.com/2008/05/15/the-future-of-mobile-content/ 8 14 The latest Gizmos for your Australian mobile http://www.jetwhine.com/2008/05/dayjets-bruce-holmes-speaks-to-service-pullback/ http://www.jetwhine.com/2008/05/dayjets-bruce-holmes-speaks-to-service-pullback/ Wed, 14 May 2008 13:42:54 -0700 Although this interview DayJet’s Bruce Holmes gave the Atlantic.com’s James Fallows has the smell of fluff at a time when customers and industry pundits are clamoring for considerably more substance, it is the best out there about the current inner workings of this major Eclipse operator right now. Holmes said he does not expect the pull back to affect the quality of the service the company provides although I doubt anyone is certain how that will be possible. It’s worth reading. Our Flight 2008-05-14 13:42:54 PDT http://technorati.com/search/www.jetwhine.com/2008/05/dayjets-bruce-holmes-speaks-to-service-pullback/ 31 77 http://thewayoftheweb.net/?p=229 http://thewayoftheweb.net/?p=229 Wed, 14 May 2008 13:41:37 -0700 There’s just one problem which requires solving to finally put social media/buzz/community marketing people in a position to easily justify investment and resource. We can all measure the splash of a promotion dropping into our worlds. But what we need to do is be able to measure the quality and quantity of every ripple it makes, and everything else it disturbs, and combine all those measurements into one, simple, and hopefully big, number. Until digital and social media advocates are in p 2008-05-14 13:41:37 PDT http://technorati.com/search/thewayoftheweb.net/?p=229 10 11 http://tapageinteractive.com/blog/coups-de-coeur/buzz-marketing/la-polemique-du-dernier-clip-de-justice/ http://tapageinteractive.com/blog/coups-de-coeur/buzz-marketing/la-polemique-du-dernier-clip-de-justice/ Wed, 14 May 2008 12:27:51 -0700 Le jeune groupe électro français Justice, récompensé aux Victoires de la Musique, a créé la polémique avec son dernier clip vidéo Stress réalisé par Romain Gavras. Un clip de 7 min, diffusé uniquement sur le web, où l’on voit une bande de jeunes ,vêtus de blousons en cuir avec le sigle du groupe (une croix noire), semer la terreur partout où il passe : agression, vandalisme, vol… La vidéo se termine même sur le passage à tabac du caméraman et un « Ça te fait kiffer de filmer ça, fils de pute » 2008-05-14 12:27:51 PDT http://technorati.com/search/tapageinteractive.com/blog/coups-de-coeur/buzz-marketing/la-polemique-du-dernier-clip-de-justice/ 2 3 Blog de l’agence Tapage Interactive » Blog de l’agence Tapage Interactive - Webmarketing, création de sites internet, campagnes de communication online http://www.behindthebuzz.com/what-men-need-to-know/ http://www.behindthebuzz.com/what-men-need-to-know/ Wed, 14 May 2008 12:27:13 -0700 I’ve been getting quite a few emails from the people behind the site What Men Need to Know. They’ve published a few videos promoting the new site that goes live on May 21. This is what they say about the site: covering men’s lifestyle comprehensively but not taking it, or ourselves, too seriously Trust us, that will stand out. So, to wrap up, what do men need to know? You tell us. A couple of things stand out about it: Each email has an ‘unsubscribe link’, the site has a ’sign up for mo 2008-05-14 12:27:13 PDT http://technorati.com/search/www.behindthebuzz.com/what-men-need-to-know/ 160 608 Behind the Buzz - digital and interactive advertising and marketing http://fastfood.freedomblogging.com/2008/05/14/taco-bell-targeting-cheap-cheap-eats/ http://fastfood.freedomblogging.com/2008/05/14/taco-bell-targeting-cheap-cheap-eats/ Wed, 14 May 2008 12:00:13 -0700 Around noon today, I’ll be at Taco Bell headquarters in Irvine getting a preview of the chain’s new cheap eats menu. Dubbed “Why Pay More Value Menu,” the new pricing seems like something you’d find at a convenience store — or gas station truck stop. Here’s the pricing: 79 cents, 89 cents and 99 cents. The value menu launches Thursday, along with a $1.89 Fruitista Freeze. (at, right) The frozen beverage was tested last year and debuts this week — just in time for summer. It comes in Strawbe 2008-05-14 12:00:13 PDT http://technorati.com/search/fastfood.freedomblogging.com/2008/05/14/taco-bell-targeting-cheap-cheap-eats/ 88 256 Fast Food Maven - OCRegister.com http://commetrics.com:80/?p=24 http://commetrics.com:80/?p=24 Wed, 14 May 2008 11:57:00 -0700 Are you using Feedburner, Feedblitz, Google Groups, Yahoo Groups or other free services. By doing so, you may antangonize your target audience. So before benchmarking - do some house cleaning first. Recently much attention has been focusing on metrics and benchmarking. We have posted some material ourselves including links to important metrics stuff on the web [...] 2008-05-14 11:57:00 PDT http://technorati.com/search/commetrics.com:80/?p=24 22 44 ComMetrics - separate the best from the rest — one of the leading developers of benchmarking software - compare your online marketing efforts against the competition CyTRAP Labs GmbH, Zurich, - Fon +41 (0)44 272-1876 http://www.web-interactif.com/web-20/very-elle-synergies-luxe-et-interactivite-part-2/ http://www.web-interactif.com/web-20/very-elle-synergies-luxe-et-interactivite-part-2/ Wed, 14 May 2008 10:47:24 -0700 Exergue Difficile d’écrire un quatre mains sur un sujet aussi bien décortiqué par mlle Irène dans son very pertinant article sur Very Elle. Quel angle d’analyse aborder ? Que dire de plus et de différend sur un sujet qui ne m’apparaît à priori pas réellement “luxe” ? Bien, me dis-je, le contenu alors, comment colle-t-il aux tendances ? Apporte t-il une véritable expérience ? En quoi se distingue t-il du Elle classique, en quoi se distingue t-il tout court ? La formule on-line + blogs + luxe 2008-05-14 10:47:24 PDT http://technorati.com/search/www.web-interactif.com/web-20/very-elle-synergies-luxe-et-interactivite-part-2/ 45 285 web-interactif: Toute l’actualité du web interactif